Chapter 10: Usability as common courtesy
Idiosyncratic: Some people have a very large reservoir, while some people have a some one. Some people out there have more patients than others, are more interested in nature, others have it much easier to trust someone. What this all means is that you can't expect everyone to have the same type of reservoir.
Situational: If someone is in a hurry on a website and had a bad experience on a website, when they enter your website they may still feel the same.
Refill it: We have all made mistakes in life and in a website you can make someone feel good by doing things that make them feel like you are looking out for them for their best interest.
Single mistakes equals empty: If their are too much information in a certain area this could make someone feel overwhelmed and just leave.
There are some things you don't want to show someone that is using your website, these items include customer support phone numbers, shipping rates and prices. These are hidden from the customer because it keeps them from calling and each call costs money. You don't want to punish the customer on your website by having them think about formatting their data. This can be done by having them to put in dashes for a Social Security number or having to place spaces for the credit card number.
There are ways to increase the goodwill. You want to know the main things that people want to do on a website and make them obvious and easy. Tell them what they want to know, save them steps, know what questions they are most likely to have and answer them, and when you need to apologize to them.
http://www.usereffect.com/topic/25-point-website-usability-checklist
http://mashable.com/2011/09/12/website-usability-tips/
Chapter 11: Accessibility, Cascading Style Sheets, and you
Designers and developers both fear more work and compromised design. They fear work because for developers, accessibility can seem like just more complications. Developers see this as being more work because it means more time consuming reports, reviews and task force meetings.
Compromised design is for mainly designers. They refer this as being buttered cats, places where good design for people with disabilities and good design for everyone else. Designers are worried that they will be forced to design boring sites that are less appealing for the majority of the audience.
Five things you can do right now are fix the usability problems, read an article, read a book, start using Cascading Style Sheets and go for low hanging fruit.
http://www.webcredible.co.uk/user-friendly-resources/web-accessibility/testing-web-accessibility.shtml
http://www.w3.org/WAI/intro/accessibility.php
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